Tuesday, June 8, 2010

This Pro-Gay McDonalds Commercial from France Wouldn't Translate Well in the U.S.

This is such as sweet ad! Too bad it's from a company that has contributed to the spread of cardiovascular disease and obesity for millions of people served. We can hope, at some point, that "gay" won't always be depicted as "white" and "middle class", but I expect nothing more from dominant cultural media, although, I have to say, McDonalds in the U.S. is notorious for pitching its slogans and food at urban African Americans--and not to the Black lesbian and gay community, either.

This commercial will show up with English subtitles on U.S. television three days after hell freezes over. Maybe four. Check this out.

3 comments:

Felicia Monique said...

This is an incredibly cute and clever commercial, regardless of any other implications. I love it!

Julian Real said...

Hi Felicia!!

Isn't it ADORABLE??? I'm so glad I'm not alone on this one. Yes, so clever to tell that story in 30 secs.

I may just have to go have a Big Mac and fries. I don't eat much-to-any red meat, but then again, I've heard there isn't much in a MickeyD burger.

This is, seriously, one of the most heartwarming commercials I've ever seen... despite the lack of dad's understanding... or does he?

Felicia Monique said...

... or does he? ;)